May 07, 2025

The Future Of Snacking: 2025 Trend Report

The Goods Mart and Highlight set out to uncover the snack trends defining the future of the industry.
 
We began by testing seven of today's most innovative products amongst two distinct groups: the average grocery shopper, and industry influencers for a total sample size of 150 nationwide perspectives.

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What We Learned

Craving Crunch:  Our top performers had one big thing in common: big crunch.

Unique Flavors: From salsa verde to cacio e pepe, who said snacks can't have big foodie flavors? 

Real Ingredients: Sometimes the best ingredients are the most obvious. Plain old sugar is making a comeback (just in smaller amounts).

High Protein: A clear majority of our survey takers are seeking out high, protein while tastemakers eye an animal-based protein comeback. 

Sustainability: Consumers want sustainability but they relay on brand packaging for proper education and guidance.  

 

TASTE FOR YOURSELF

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